Alté music, a genre that blends alternative sounds with Afrobeats, hip-hop, R&B, and other eclectic influences, has grown into a cultural movement that pushes the boundaries of Nigerian music and youth expression. Emerging in the early 2010s, the Alté scene stands out for its emphasis on individuality, genre-blending, and an unapologetic embrace of non-conformity. The pioneers of this movement have not only introduced a fresh sonic landscape but also influenced fashion, visual arts, and the mindset of a new generation of Nigerian artists. Below, we highlight some of the key figures who have paved the way for Alté music in Nigeria.
1. DRB Lasgidi
DRB Lasgidi, a trio consisting of BOJ, Fresh L, and Teezee, is often credited as one of the earliest pioneers of the Alté movement. Formed in the early 2010s, DRB's music fused Afrobeats with experimental beats, UK grime, and hip-hop, capturing the carefree, experimental spirit of the Alté scene. Their track "Toyin" was one of the first to introduce the Alté sound, and their collective efforts continue to influence Nigeria's creative subcultures.
2. Cruel Santino
Formerly known as Ozzy B and Santi, Cruel Santino, is a cornerstone of the Alté movement. His sound blends dancehall, R&B, Afrobeats, and indie influences, often coupled with vibrant, experimental visuals that embody the alternative culture. Santi’s debut album "Mandy & The Jungle" (2019) was a defining moment for Alté music, showcasing his ability to seamlessly merge diverse sounds into one cohesive project. Tracks like "Rapid Fire" and "Freaky" became anthems within the movement, pushing its boundaries internationally while his visuals are often cinematic, drawing from anime and street culture. His debut album Mandy & The Jungle (2019) was widely praised for its innovation, featuring standout tracks like “Freaky” and “Sparky.”
3. Odunsi (The Engine)
Another major player in the Alté movement, Odunsi (The Engine) is known for his genre-defying music, blending Afrobeats, R&B, and electronic sounds. His breakout album "rare." (2018) features collaborations with other Alté artists like Santi and is widely considered a key project in the movement's rise. Songs like "Alté Cruise" encapsulate the essence of the subculture, showcasing a laid-back, creative lifestyle that defies mainstream expectations.
4. Lady Donli
Lady Donli brings a unique fusion of neo-soul, R&B, and Afrobeats to the Alté scene. Her music emphasizes themes of independence, empowerment, and creativity, making her a voice for the young, free-spirited generation in Nigeria. Her album "Enjoy Your Life" (2019) is an embodiment of Alté music's philosophy, encouraging listeners to embrace freedom, individuality, and joy.
5. BOJ
BOJ is often hailed as one of the early pioneers of Alté music in Nigeria. As a founding member of the music group DRB Lasgidi, BOJ helped introduce the unique, genre-bending sound that defines Alté. His distinct husky voice and fusion of Afrobeats with alternative elements quickly set him apart from more conventional Afrobeats artists. Songs like “Paper” and “Omo Pastor” brought attention to the movement in its formative years, and BOJ continues to be a central figure in the scene with hits like "Awolowo" featuring other influential Alté artists.
6. Teezee
Another DRB LasGidi member, Teezee, has been at the forefront of the Alté scene, not only as a musician but also as a cultural influencer. His music, which mixes Afro-fusion with elements of indie and alternative sounds, reflects the global influences that shape the Alté movement. Teezee has also been involved in curating Alté culture through initiatives like the music and art platform The Native, which amplifies alternative African voices.
7. Tay Iwar
Tay Iwar is another key figure in the Alté movement. A multi-talented singer, songwriter, and producer, Tay’s sound blends R&B, soul, and Afrobeats, resulting in an atmospheric, moody style that resonates deeply with Alté listeners. His 2014 debut mixtape Passport introduced many to his sultry, alternative approach to Nigerian music. With a signature sound that leans into both Afrocentric rhythms and Western R&B influences, Tay Iwar has been instrumental in shaping Alté’s sonic landscape.
8. Ajebutter:
Emerging at a time when mainstream Afrobeats was the dominant sound, Ajebutter22 carved out a niche with his unique blend of alternative sounds, hip-hop, and Afro-fusion. His music, characterized by laid-back delivery, witty lyrics, and a smooth sound, reflects the Alté ethos of non-conformity and experimentation. Ajebutter’s influence in Alté music is not just limited to his sound. His style and visuals reflect the movement’s embrace of individuality, self-expression, and an anti-mainstream aesthetic. Collaborating with other Alté pioneers like Odunsi, BOJ, and Santi, Ajebutter has played a significant role in shaping the modern Alté sound and culture.
9. Prettyboy D-O
Prettyboy D-O’s rebellious sound and visuals are another important component of the Alté scene. His music, a fusion of Afrobeats, trap, and dancehall, is marked by its raw energy and streetwise lyricism. Tracks like "Pull Up" and "Dem Go Hear Weh" reflect the countercultural attitude of the Alté movement, where self-expression and defiance of norms are central themes.
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